By now, you should have heard that the Brewers Association has changed their definition of "craft brewer", by increasing the maximum barrels produced from 2 million barrels per year, to 6 million. This change directly influences Boston Brewing Company, in the next few years, they will surpass the 2 million barrel mark.
To me, it really doesn't mean that much. I want good beer to be produced as much as they can, and it is just a status. What I think it does mean, is that there is a respect for Boston Brewing Company, and what it has done for the craft brewing industry. Sure, Sam Calagione and his Brew Masters television show has forced his way onto mainstream cable tv- I have had many friends call me about the show- but it is DogFish Head centered. Sam Adams beers are continually being drank by macro swillers, even my father-in-law drinks Boston Lager, it took me forever to convince him that it was a craft beer.
I would feel confident that Sam Adams is the number one brewery gateway beer that leads macro drinkers to the craft world. I have been fortune to see it happen with not only my father-in-law, but also many of my friends.
So, hear is to you Boston Beer Company, for all that you do. May you continue to be a craft brewer the rest of your days (may they be many).
And if you would like to read the news release that was sent out by the Brewers Association, it can be found here.
No laughing matter
3 hours ago