Apparently Beck's is turning their a Hello Kitty themed beer. Packaging and bottle label. Who would ever think this is good? Maybe they are targeting making their beer for women, but I can't see how any man that sees this bottle would be like, hmm, maybe I will grab a case.
I am sure it won't hurt their sales too much, but unless it is for a good cause (I am thinking Breast Cancer research), why would a beer go pink?
Would you drink this beer with this label?